The Zune digital media player will come preloaded with music videos when it is released later this year. Videos from artists including UK pop band Hot Chip will feature on the device, following a deal between the software giant and music company EMI. “Apple has been an important partner in building the digital music market but any well-funded serious entrant has got to be good news for the artists and industry,” Jeff Kempler, executive vice president of EMI unit Virgin Records America, told Reuters. The new deal between Microsoft and EMI would see music videos already loaded on to the device. EMI artists that could appear on the devices screen include alternative rockers 30 seconds to Mars. The record company said it expected its videos would be preloaded alongside offerings from other record labels. A spokesperson for EMI said that the label was still in discussions about other content deals with Microsoft.