Analyst Rob Enderle takes a look at the current situation involving Microsoft’s upcoming Zune and Apple’s iPod. The general idea is that once Microsoft enters the battle, it will be a 2-sided event. Much like the Xbox 360 vs. Playstation 3. Even though the Nintendo Wii is still present, most consumers talk about the Xbox 360 vs. Playstation 3 ‘war’.

This of course putting companies interested in the music and media devices war in a ‘third party’ position as Nintendo is sitting in now.

This is what Enderle had to say:
“Now is the time to experiment,” said consumer technology analyst Rob Enderle. “There is a window of opportunity. The fear is that once Zune comes out, there will be two camps: Apple and Microsoft. So now is the time to do something before Microsoft gets Zune fully cooked.”  For the full article, click here.