In keeping with the trend of undercutting rivals (Xbox vs Playstation), details have emerged showing the price of Zune at launch to be $229 - less than the newly lowered price of $249 for iPod and lower than PSP - also $249 - although thats not really comparing apples to apples (pardon the pun), the PSP is a popular device with 18-34 year olds and I see plenty of dudes on the plane listening, watching and playing with PSPs… Pity I sold mine about a year ago. I hated the memory stick and crappy, proprietary UMD disks.  Sony have no clue about userability and compatability. As for Atrac… lol, lets not go there.