Zune Opening Sales Good, but Not Great
Initial shopper interest suggested the Zune media player is off to a slow, steady start. As expected, Zune sales didnt eclipse those of iPod, but as Microsoft have said all along ”It’s gonna take a couple of years”. An employee at the Best Buy store said two shoppers entered the place as it opened and purchased Zune players, and that about 20 were sold within the first three hours…
Customers touched and tapped Zune players on display, asking employees about the differences between Zune and iPod. However, at the Virgin Megastore in New York’s Times Square two circular displays sporting Zune players with earphones attached were unmanned that morning, save for store employees restocking supplies
Microsoft itself has acknowledged that the Zune investment may take years to bear fruit, and analysts upheld the expectation. “Apple will not feel any bit of discomfort from Zune, certainly this holiday season and a good part of next year,” said IDC analyst Danielle Levitas.
“Microsoft is going to put tons of money in this over time, much like they did with the Xbox” video game console, she said. “It’s not about the first generation (of devices).”
This entry was posted on Saturday, November 18th, 2006 at 11:31 am and is filed under Groovy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Leave a Reply
Zune Groove Playlist
Categories
Latest Zune Videos on YouTube
Zune Grooves
